What strategies can you offer for those struggling with their business or engagement to their website and social media platforms?
I’ll split up my advice into two sections:
Social Media -
For every social media client I’ve had, they’ve always been so worried and so concerned about the number of followers. It’s really hard to help people release the need for a large following. I always suggest to post regularly and authentically. Share your story, share your feelings, and most importantly- respond to comments. Social media is a long-ass game. It takes forever and not every business needs to be on every platform.
Getting people to your website -
I highly suggest a web-audit especially if you designed your website yourself. There may be usability issues that prevent your readers from getting the information they need to convert to a purchase or engage with your brand in general. It’s important to have a critical eye review the site and the analytics to understand where people are getting stuck and dropping off your site. It takes a bit of digging but the numbers don’t lie. I love doing website-audits!
Oh- one more bit of advice...
Blogging -
If you hate blogging, then don’t write. Don’t make yourself suffer. Hire a content writer. Just save yourself the turmoil of trying to think up blog posts and waste hours trying to craft one line of words. I’ve had clients come to me because they really want a blog but hate to write. So that’s where I come in.
What is SEO? Can you explain a little more about why this is so important to have for your business?
SEO is super cool. It requires patience and constant nurturing but it’s really worth it. In a nutshell, SEO is the strategy behind the words that bring people to your website. There is actually a lot that goes into in terms of finding keywords, using linkbacks, metatags, etc but it’s worth the investment if you want people to find your website on search engines. Having a website is just the start, getting people there is where SEO and other types of marketing are essential.
What platform do you like to work on the most?
I love this question! The platform I like to work on the most is the platform my clients need. I really advocate for my clients and small businesses in-general meaning, if your business doesn’t need a custom coded website, then we will use a template website (Squarespace or something similar, etc). I always meet my clients where they are and where they hope to be within the next few years. If they are aiming for selling online then I will likely suggest Shopify depending on their budget.
I am comfortable designing websites on many platforms because it is my job to be flexible and knowledgeable so that I can design on whatever platform is best for each client.
For example, I’ve had many clients that have had their websites made on a platform that they cannot manage, update nor grow on. So they come to me frustrated because they likely paid too much for a site they can’t even manage. My job is to get to know each client, how much they want to manage their site after the fact (or if they want me to do it) and then educate them on the platform we are going to use and why.
I also give personal tutorials for each client to show them how to manage their site once I’ve built it. The platform used can significantly improve how my clients feel about how their business is presented online. This is the goal.
How do you stay motivated and inspired in your business?
I really love serving people and so my clients mean a lot to me. Each project teaches me a list of new things I want to improve on to become a better designer. I am also very inspired by watching the creative folks in my community making continuous efforts to grow their businesses.
How can people get in touch with you?
My website: www.dianeserra.com
Email at the moment is best: hello@dianeserra.com